Exploring status quo bias in the human brain
The more difficult the decision we face, the more likely we are not to act, according to new research by UCL scientists that examines the neural pathways involved in 'status quo bias' in the human brain.
via ScienceDaily: Mind & Brain News on 3/14/10
The more difficult the decision we face, the more likely we are not to act, according to new research by scientists that examines the neural pathways involved in "status quo bias" in the human brain.